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Out of the Box

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Wacken | Goldeimer | Frosta

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Back to work

Do not judge me by my awards (2), judge me by how many times I presented weird product ideas to great brands – here are some of those concepts.

WACKENLUFT

During the pandemic we wanted to bring as much real “Wacken“ as possible into the living rooms of our loyal fans.

Or more precisely: into their nose. Because no other sense is as strongly linked to memories and emotions than the sense of smell. The aroma of mud, flames and beer is extracted at great expense and bottled using a special process.

The room fragrance is delivered in a plastic bag full of real Wacken earth and wooden sticks, attached with tape.

Agency: Wynken Blynken & Nod

WACKENLUFT.

GOLDEIMER

We are giving the Goldeimer packaging a second life as a bathroom trash bag – bringing new life into the plastic packaging.

Goldeimer is launching a special edition of toilet paper. The packaging features a perforated edge, underneath which a tie ribbon is integrated. An illustration explains how to easily reuse the packaging as a trash bag. We call it the “Goldeimer Drecksack“ (Dirt Bag).

Agency: Wynken Blynken & Nod

GOLDEIMER

OOH motifs.

GOLDEIMER

OOH.

FISCH AM STIEL

With this product innovation, FRoSTA is conquering the freezer cabinets beyond the supermarkets.

The packaging and the product itself look like a popsicle, but are delicious, high-quality grilled food.

Agency: Wynken Blynken & Nod

FISCH AM STIEL

Inside the freezer.

FISCH AM STIEL

Benefits.

FISCH AM STIEL

Grilled vegetables or cheese are also conceivable.

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